The New Statesman Daily The best of the New Statesman, delivered to your inbox every weekday morning. World Review The New Statesman’s global affairs newsletter, every Monday and Friday. The Crash A weekly newsletter helping you fit together the pieces of the global economic slowdown. Select and enter your email address Morning Call Quick and essential guide to domestic and global politics from the New Statesman's politics team. Just over an hour later, things got more interesting when Ivanka Trump, Donald Trump’s eldest daughter and confidant, quote-tweeted Musk with the word “Taken!” Within minutes, both Musk and Trump began trending globally on Twitter. Musk often tweets memes to garner a reaction online, although whether he does so ironically is not clear. While this is not true of every single person who would consider themselves “redpilled”, the members of pretty much every alt-right group you might have heard of – incels, neo-Nazis, eco-fascists – will often consider themselves to have awakened in this way to their fringe theories and socially unacceptable beliefs.įor Musk’s followers, or indeed anyone aware of him, this tweet would have been little more than regular programming from an eccentric billionaire for whom unpredictability is an inextricable part of a valuable personal brand. Such narratives lean, in many cases, towards racism, misogyny and other highly controversial beliefs.
The phrase has come to mean rejecting widely accepted truths - particularly those that relate to equality between races, genders and social groups - and choosing an alternative narrative about society. On Sunday afternoon, just days after the birth of his seventh child, the billionaire technology entrepreneur Elon Musk tweeted to his audience of 34 million followers: “Take the red pill.” The term is popular in internet communities such as the alt-right and the manosphere, and refers to the scene in the film The Matrix in which the protagonist, Neo, is offered the choice between a blue pill that will allow him to remain safely deluded, or a red pill, which will allow him to discover the underlying truth about reality.
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